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This company was established with a noble purpose, namely to educate the community plan for the future. Date 31 December, 1859 be the beginning of gait it in Indonesia who are born with the name Levenverzekering Nederlandsche Indische Maatschappij en Lijvrente. In the journey, the company suffered smelting company with nine other Dutch colonial government owned companies and one national. In 1973 transferred to the Indonesian government-owned company that is more commonly known as State Owned Enterprises.

Now the Company is more popularly known as BNI Life Insurance has entered the age of 145 years. Throughout the performance also continues to be forged to achieve public confidence. The synergy between the noble cause with a robust, capable to take it become a reliable insurance company and trusted.

Always trying to adjust to developments and needs of the community. That is why the company always perform the update in order to answer the demands of the age, among others, in the year 2003 by replacing the logo which also change the corporate identity. The new spirit is also embodied in the motto "3-P namely Product, Process and People.

Product side means that companies are always trying to present innovative products, such as JS 95 and JS Fixed Link Fixed Link in 1993 for unit-linked products (combining elements of protection and invetasi), as well as achievements, and JS JS Multi Protection Fund for insurance education. In Process element means that it's always tried to apply the latest in communications technology complements the speed and accuracy of its services.

The technology is called the JL-Indo and V-SAT. JL-Indo Through the printing process can be carried out in the policy branch, where insurance policies are issued, while the V-SAT is a communication technology that connects the entire office both Head Office, Regional Office or Branch Office into a single entity (on line). Meanwhile, an increase from the People performed by standardizing the quality of all the agents it.

The Company also periodically conducts various education and training of employees both within and outside the country. Until now it has 505 experts and professionals in the field of insurance which spread both in Head Office and Regional Office / Branch Office.

The third support pillar on the reinforced also by a solid financial foundation, it is believed will make it as a commercial insurance company reliable and reputable, domestically and abroad.